Onyinyechi Nneji – Medium

Onyinyechi Nneji

Onyinyechi Nneji

What is Product Pricing and How Can You Nail it as a Product Marketer

If you’ve worked on product teams for a while, chances are you’ve asked a question relating to how your products are priced at least once…

5 min readNov 3, 2022

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What is Product Pricing and How Can You Nail it as a Product Marketer

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Onyinyechi Nneji

3 Re-Engagement Strategies To Drive Mobile App Usage

I saw somewhere that mobile apps account for 90% of mobile users’ online time, so I decided to do more research. It turns out that even…

5 min readJan 7, 2022

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Mobile application

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Onyinyechi Nneji

Hybrid Events are here to stay — How to organize a successful Hybrid Event

In 2021, I worked on digital marketing and content production for the Guaranty Trust Annual Autism Conference. This event was a hybrid…

8 min readSep 2, 2021

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Hybrid Events are here to stay — How to organize a successful Hybrid Event

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Onyinyechi Nneji

Landing page Optimization: What it is & a free checklist to get it done

I first heard the term landing page roughly three years ago at a Digital Agency where I was interning. I was shadowing the digital marketer…

9 min readJun 6, 2021

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Landing page Optimization: What it is & a free checklist to get it done by Onyinyechi Nneji

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Onyinyechi Nneji

Take your digital marketing campaigns to the next level using attribution modelling

Attribution modelling is necessary to scale your marketing campaign smarlty and effectively

7 min readMay 24, 2021

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Take your digital marketing campaigns to the next level using attribution modelling

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Onyinyechi Nneji

Understanding user behaviour on your product using Google Analytics

Everyone is building a new product but just how much priority are you giving towards understanding user behaviour.

5 min readMay 17, 2021

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Understanding user behaviour on your product using Google Analytics

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Onyinyechi Nneji

Why access to credit is necessary for building a middle-class in Nigeria

“Gbese”, “debt”, “ugwo”… are some of the terms used to characterize credits in Nigeria, Africa’s largest economy. One commonality in all of…

3 min readMay 13, 2021

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Why access to credit is necessary for building a middle-class in Nigeria

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Onyinyechi Nneji

Copy testing. What it is and how to test UX copies on your product

UX teams should put emphasis on copy testing especially as the test affects growth and conversion. Here is how.

6 min readMay 3, 2021

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Copy testing. What it is and how to test UX copies on your product

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Onyinyechi Nneji
in
Bootcamp

Mouse tracking. What it is and how to use to understand user behaviour

How insightful would it be if you knew exactly how your audience interacted with your product? Mouse Tracking should be on your list.

6 min readApr 26, 2021

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Mouse tracking. What it is and how to use to understand user behaviour

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Onyinyechi Nneji

Receiving International Transfers in US Dollars as a Nigerian Freelancer

For a lot of Nigerians, receiving money from abroad is quite common. Whether it’s from family and friends trying to show love, business…

4 min readMar 1, 2021

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Receiving International Transfers in US Dollars as a Nigerian Freelancer

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Onyinyechi Nneji

Onyinyechi Nneji

I am a marketing professional passionate about building brands, telling stories and female rights. I also run some small businesses.

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