Hybrid Events are here to stay — How to organize a successful Hybrid Event

In 2021, I worked on digital marketing and content production for the Guaranty Trust Annual Autism Conference. This event was a hybrid event that engaged over 136,000 virtual attendees from 11 countries over two days. …

Mouse tracking. What it is and how to use it to understand user behaviour

Testing any product is always about dynamics. While navigating through a product, people interact with it in a million different ways by concentrating their attention on this or that part of the product, clicking on various references, buttons, pop-up windows, closing and opening different pages, following links, etc.

How insightful…

Onyinyechi Nneji

I am a Marketing professional passionate about building brands, telling stories and female rights. I also run some small businesses.

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