I saw somewhere that mobile apps account for 90% of mobile users’ online time, so I decided to do more research. It turns out that even though we spend so much time on apps, this 90% is spread across just 26 apps, and guess what, we only REALLY use 5–7…

Hybrid Events are here to stay — How to organize a successful Hybrid Event In 2021, I worked on digital marketing and content production for the Guaranty Trust Annual Autism Conference. This event was a hybrid event that engaged over 136,000 virtual attendees from 11 countries over two days. …

I first heard the term landing page roughly three years ago at a Digital Agency where I was interning. I was shadowing the digital marketer who was designing the landing page for a campaign for an investment firm. Though I thought it was great in retrospect, he and I were…

Early this year, I worked on a project for a client. The goal of the project was to get people to sign-up for a new product the company had just launched. The client engaged a designer, a developer and me, a growth marketer to ensure that at least 50,000 people…

Everyone is building a new product but just how much priority are you giving towards understanding user behaviour. Recently, I saw this tweet and I’ve mentioned it in almost every conversation I’ve had regarding building products and developing marketing strategies that drive action within these products. I reference it a…

“Gbese”, “debt”, “ugwo”… are some of the terms used to characterize credits in Nigeria, Africa’s largest economy. One commonality in all of these descriptions is that Nigerians are unreceptive to the idea of using the gift of credit facilities. …

User Testing is such an important element that contributes to your product success. I learnt a lot about User Testing in my CXL Growth Marketing Mini Degree. User testing is also important at all stages of your product lifecycle. Any product or service is successful when it meets the user’s…

Testing any product is always about dynamics. While navigating through a product, people interact with it in a million different ways by concentrating their attention on this or that part of the product, clicking on various references, buttons, pop-up windows, closing and opening different pages, following links, etc. How insightful…

For a lot of Nigerians, receiving money from abroad is quite common. Whether it’s from family and friends trying to show love, business partners trying to close deals, customers in other countries trying to make purchases. With the increase in remote working due to the Pandemic, Nigerians in different industries…