Onyinyechi NnejiWhat is Product Pricing and How Can You Nail it as a Product MarketerIf you’ve worked on product teams for a while, chances are you’ve asked a question relating to how your products are priced at least once…5 min read·Nov 3, 2022--2--2
Onyinyechi Nneji3 Re-Engagement Strategies To Drive Mobile App UsageI saw somewhere that mobile apps account for 90% of mobile users’ online time, so I decided to do more research. It turns out that even…5 min read·Jan 7, 2022----
Onyinyechi NnejiHybrid Events are here to stay — How to organize a successful Hybrid EventIn 2021, I worked on digital marketing and content production for the Guaranty Trust Annual Autism Conference. This event was a hybrid…8 min read·Sep 2, 2021--1--1
Onyinyechi NnejiLanding page Optimization: What it is & a free checklist to get it doneI first heard the term landing page roughly three years ago at a Digital Agency where I was interning. I was shadowing the digital marketer…9 min read·Jun 6, 2021----
Onyinyechi NnejiTake your digital marketing campaigns to the next level using attribution modellingAttribution modelling is necessary to scale your marketing campaign smarlty and effectively7 min read·May 24, 2021----
Onyinyechi NnejiUnderstanding user behaviour on your product using Google AnalyticsEveryone is building a new product but just how much priority are you giving towards understanding user behaviour.5 min read·May 17, 2021----
Onyinyechi NnejiWhy access to credit is necessary for building a middle-class in Nigeria“Gbese”, “debt”, “ugwo”… are some of the terms used to characterize credits in Nigeria, Africa’s largest economy. One commonality in all of…3 min read·May 13, 2021----
Onyinyechi NnejiCopy testing. What it is and how to test UX copies on your productUX teams should put emphasis on copy testing especially as the test affects growth and conversion. Here is how.6 min read·May 3, 2021----
Onyinyechi NnejiinBootcampMouse tracking. What it is and how to use to understand user behaviourHow insightful would it be if you knew exactly how your audience interacted with your product? Mouse Tracking should be on your list.6 min read·Apr 26, 2021----
Onyinyechi NnejiReceiving International Transfers in US Dollars as a Nigerian FreelancerFor a lot of Nigerians, receiving money from abroad is quite common. Whether it’s from family and friends trying to show love, business…4 min read·Mar 1, 2021--1--1