Onyinyechi Nneji – Medium

Onyinyechi Nneji

The Importance of A/B Testing Before Product Launch: A Guide for Product Marketing Managers

Launching a new product is an exciting yet nerve-wracking experience for product marketing managers. There is always so much at stake…

Aug 1, 2024

A/B testing product marketing assets before launch

Aug 1, 2024

What is Product Pricing and How Can You Nail it as a Product Marketer

If you’ve worked on product teams for a while, chances are you’ve asked a question relating to how your products are priced at least once…

Nov 3, 2022

What is Product Pricing and How Can You Nail it as a Product Marketer

Nov 3, 2022

3 Re-Engagement Strategies To Drive Mobile App Usage

I saw somewhere that mobile apps account for 90% of mobile users’ online time, so I decided to do more research. It turns out that even…

Jan 7, 2022

Mobile application

Jan 7, 2022

Hybrid Events are here to stay — How to organize a successful Hybrid Event

In 2021, I worked on digital marketing and content production for the Guaranty Trust Annual Autism Conference. This event was a hybrid…

Sep 2, 2021

Hybrid Events are here to stay — How to organize a successful Hybrid Event

Sep 2, 2021

Landing page Optimization: What it is & a free checklist to get it done

I first heard the term landing page roughly three years ago at a Digital Agency where I was interning. I was shadowing the digital marketer…

Jun 6, 2021

Landing page Optimization: What it is & a free checklist to get it done by Onyinyechi Nneji

Jun 6, 2021

Take your digital marketing campaigns to the next level using attribution modelling

Attribution modelling is necessary to scale your marketing campaign smarlty and effectively

May 24, 2021

Take your digital marketing campaigns to the next level using attribution modelling

May 24, 2021

Understanding user behaviour on your product using Google Analytics

Everyone is building a new product but just how much priority are you giving towards understanding user behaviour.

May 17, 2021

Understanding user behaviour on your product using Google Analytics

May 17, 2021

Why access to credit is necessary for building a middle-class in Nigeria

“Gbese”, “debt”, “ugwo”… are some of the terms used to characterize credits in Nigeria, Africa’s largest economy. One commonality in all of…

May 13, 2021

Why access to credit is necessary for building a middle-class in Nigeria

May 13, 2021

Copy testing. What it is and how to test UX copies on your product

UX teams should put emphasis on copy testing especially as the test affects growth and conversion. Here is how.

May 3, 2021

Copy testing. What it is and how to test UX copies on your product

May 3, 2021

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Bootcamp

Mouse tracking. What it is and how to use to understand user behaviour

How insightful would it be if you knew exactly how your audience interacted with your product? Mouse Tracking should be on your list.

Apr 26, 2021

Mouse tracking. What it is and how to use to understand user behaviour

Apr 26, 2021

Onyinyechi Nneji

Onyinyechi Nneji

I am a marketing professional passionate about building brands, telling stories and female rights. I also run some small businesses.

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