The Importance of A/B Testing Before Product Launch: A Guide for Product Marketing ManagersLaunching a new product is an exciting yet nerve-wracking experience for product marketing managers. There is always so much at stake…Aug 1, 2024Aug 1, 2024
What is Product Pricing and How Can You Nail it as a Product MarketerIf you’ve worked on product teams for a while, chances are you’ve asked a question relating to how your products are priced at least once…Nov 3, 20222Nov 3, 20222
3 Re-Engagement Strategies To Drive Mobile App UsageI saw somewhere that mobile apps account for 90% of mobile users’ online time, so I decided to do more research. It turns out that even…Jan 7, 2022Jan 7, 2022
Hybrid Events are here to stay — How to organize a successful Hybrid EventIn 2021, I worked on digital marketing and content production for the Guaranty Trust Annual Autism Conference. This event was a hybrid…Sep 2, 20211Sep 2, 20211
Landing page Optimization: What it is & a free checklist to get it doneI first heard the term landing page roughly three years ago at a Digital Agency where I was interning. I was shadowing the digital marketer…Jun 6, 2021Jun 6, 2021
Take your digital marketing campaigns to the next level using attribution modellingAttribution modelling is necessary to scale your marketing campaign smarlty and effectivelyMay 24, 2021May 24, 2021
Understanding user behaviour on your product using Google AnalyticsEveryone is building a new product but just how much priority are you giving towards understanding user behaviour.May 17, 2021May 17, 2021
Why access to credit is necessary for building a middle-class in Nigeria“Gbese”, “debt”, “ugwo”… are some of the terms used to characterize credits in Nigeria, Africa’s largest economy. One commonality in all of…May 13, 2021May 13, 2021
Copy testing. What it is and how to test UX copies on your productUX teams should put emphasis on copy testing especially as the test affects growth and conversion. Here is how.May 3, 2021May 3, 2021
Published inBootcampMouse tracking. What it is and how to use to understand user behaviourHow insightful would it be if you knew exactly how your audience interacted with your product? Mouse Tracking should be on your list.Apr 26, 2021Apr 26, 2021